SallyAlbright.com

Washington D.C.-based public relations and new media specialist Sally Albright brings a forward-thinking approach to corporate communications. With a passion for advocacy, a talent for persuasion, and a solid background in media relations, Albright exemplifies smart communication strategy and delivers measurable results. She skillfully employs attention-grabbing, targeted news releases, fresh, appealing content, creative blogger outreach, and strategic social networking. Albright enjoys promoting worthy causes and seeks out projects that reflect her personal principles. She maintains a strong web presence, and has utilized new media to achieve her professional goals for over a decade. Her blog, Sallying.com, features commentary on technology, social media and culture.

Most recently, Albright served as New Media Director for Bentley for Governor. Her accomplishments for the campaign were singled out as “innovative” by several media outlets. Specifically, her “virtual yard sign” viral promotion played a pivotal role in Bentley’s come-from-behind surge that clinched the party’s nomination. She pioneered the use of location-based services to motivate and mobilize volunteers and publicize the candidate’s public appearances.

After the primary, Albright opened Druid City Media, a political and corporate communications firm to help general election candidates make the best use of social media in their campaigns. She also founded TheSocialMediaCoach.net, a social media training service for small businesses and non-profits, and SocialCapitol.net, a network of socially conscious Capitol Hill operatives. Albright keeps up with emerging trends in social media and curates a database of essential resources.

During the 2008 election cycle, Albright traveled with the National Advance Team for Hillary Clinton’s Presidential bid, and served as Field Director for the successful “Red to Blue” campaign of Bobby Bright for Congress, named one of the “Top House Campaigns of 2008” by the Washington Post.

Albright worked in public affairs for more than a decade after leaving Capitol Hill, most notably serving as Executive Director of the U.S. Internet Council and Executive Director of the Health Safety Net Coalition, where she successfully pursued federal funding for state high risk pools, now a critical component of President Obama’s Health Care Act. Albright began her career as a Deputy Press Secretary on Capitol Hill after studying journalism and communication studies.

Born and raised in Tuscaloosa, Alabama, Albright holds a B.A. in Communications from Hollins University and has completed graduate coursework in Public Policy at Georgetown University. She continues to pursue training and education in her professional fields as well as areas of personal interests.

Policy Experience

Sun, 08 Mar 2009 22:20:00 -0400

President, Albright Strategies
(6 years, 6 months)

Public affairs firm specializing in advocacy, marketing and public relations, and event planning.
Emphasis on verbal and written communication, relationships, new media strategies, and personal outreach.
Diverse list of clients in the hospitality and entertainment industry.
Worked pro bono for non-profits and charitable organizations.
Trained and managed team of administrative assistants.

Executive Director, U.S. Internet Council
(2 years, 8 months)

Managed non-profit trade association promoting the growth and expansion of the world wide web.
Marketed USIC products and services to members and potential members.
Solicited press coverage and organized press conferences introducing new USIC products, such as the annual “State of the Internet” report.
Oversaw fundraising and membership development.

Vice-President, McGuireWoods Consulting
(1 year, 6 months)

Marketed the firm to potential clients through networking and cultivating relationships.
Supervised a team of consultants pursuing legislative initiatives in the areas of energy and commerce, transportation, and appropriations.
Raised funds for bipartisan Congressional candidates through special events and personal outreach.
Represented charitable and educational organizations seeking funds through appropriations including Stillman College, Wynn Wellness Community, and the victims of the Cavalese tragedy.

Director of Congressional Relations
National Association of Regulatory Utility Commissioners
(2 years, 2 months)

Advocated legislative positions on behalf of consumer interest non-profit.
Represented State regulators with jurisdiction over electricity, natural gas, water, telecommunications, and transportation.
Worked with stakeholder groups to achieve legislative solutions related to regulations and environmental protection.
Addressed meetings and conventions regarding advocacy efforts.
Initiated, designed and implemented NARUC’s first grassroots Congressional relations program.

Senior Legislative Assistant
U.S. Representative Earl F. Hilliard
(2 years, 10 months)

Prepared legislative initiatives, speeches, position papers, and briefing materials for active Member of Congress.
Monitored legislation related to issues areas such as energy, environment and climate change, appropriations, telecommunications and technology, and transportation.
Liaison to Committee on Agriculture and subcommittee assignments.
Successfully negotiated legislative solutions for constituent interest groups, including including appropriations for non-profits, charities and universities.

Political Experience

Sun, 08 Mar 2009 22:18:00 -0400

Field Director
Alabama Democratic Coordinated Campaign
(4 months)

Oversaw successful field program, encompassing phone banks, canvassing, and GOTV, to elect Bobby Bright for Congress, named a Top 5 race of 2008, and other statewide candidates.
Recruited, trained, and managed more than 25 full and part time field operatives.
Analyzed and reported data on a daily basis.
Prepared payroll.

National Press Advance, Obama for America
(1 month)

Media relations and logistics for local and traveling press.
Publicized and built crowds for twice-weekly political events.

National Press Advance, Hillary Clinton for President
(8 months)

Media relations and logistics for local and traveling press.
Publicized and built crowds for twice-weekly political events.
Selected and prepared sites nationwide for candidate’s public appearances.
Coordinated and oversaw candidate’s availability to the media.

Steering Committee, Winning Margins PAC
(2002-2006 election cycles)

Raised money for Democratic candidates.
Organizing and promoted events designed to engage young supporters.

Jim Moran for Congress
(2002-2006 election cycles)

Delegate, Al Gore, Jr., 2000 Democratic National Convention

Delegate, Bill Clinton, 1996 Democratic National Convention

Earl F. Hilliard for Congress

Research Assistant
Squier, Eskew, Knapp and Ochs Communications
(2 months)

Youth Volunteer, 1992 Democratic National Convention

Communications Experience

Sun, 08 Mar 2009 22:18:00 -0400

President, Albright Strategies, LLC
(6 years, 6 months)

Public affairs firm specializing in advocacy, marketing and public relations, and event planning.
Emphasis on verbal and written communication, relationships, new media strategies, and personal outreach.
Diverse list of clients in the hospitality and entertainment industry.
Worked pro bono for non-profits and charitable organizations.
Trained and managed team of administrative assistants.

National Press Advance, Obama for America
(1 month)

Media relations and logistics for local and traveling press.
Publicized and built crowds for twice-weekly political events.

National Press Advance, Hillary Clinton for President
(8 months)

Media relations and logistics for local and traveling press.
Publicized and built crowds for twice-weekly political events.
Selected and prepared sites nationwide for candidate’s public appearances.
Coordinated and oversaw candidate’s availability to the media.

Executive Director, U.S. Internet Council
(2 years, 8 months)

Managed non-profit trade association promoting the growth and expansion of the world wide web.
Marketed USIC products and services to members and potential members.
Solicited press coverage and organized press conferences introducing new USIC products, such as the annual “State of the Internet” report.
Oversaw fundraising and membership development.

Director of Public Relations
National Association of Regulatory Utility Commissioners
(2 years, 2 months)

Wrote press releases, speeches, and Congressional testimony on behalf of active consumer non-profit.
Worked with local, national and trade media to promote the interests of State regulators.
Addressed annual convention regarding advocacy efforts.
Planned and organized twice-yearly stakeholders meeting.
Initiated, designed and implemented NARUC’s first grassroots Congressional relations program.

Deputy Press Secretary, U.S. Representative Earl F. Hilliard
(1 year, 4 months)

Drafted speeches, op-ed pieces, press releases, correspondence, position papers, and briefing materials for active Member of Congress.
Staffed Member’s press availabilies and personal appearances.
Arranged interviews and generated positive news items.

Media Relations Intern. U.S. Chamber of Commerce
(2 months)

Wrote press releases and radio scripts.
Staffed Congressional hearings and helped prepare Congressional testimony

Education

Sun, 08 Mar 2009 22:16:00 -0400

I am a believer in life-long learning and I regularly fortify my knowledge and skills through classes, seminars, and online tutorials.

Georgetown University, M.A.L.S. candidate, Public Policy concentration

Hollins University, B.A., Communications with Political Science concentration

Washington and Lee University, Visiting Student, Journalism concentration

Georgetown University Institute of Political Journalism, Certificate

University of Alabama, Non-degree Student

Rhodes College Summer Scholar Program

Writer’s Digest Online Workshop

USDA/GS Graduate School

Mediabistro

Distinctions

Sun, 08 Mar 2009 22:15:00 -0400

Board Member, Millennium Arts Center

Steering Committee, N Street Gala

Steering Committee, Winning Margins

Past President, Alabama State Society

Elected Alternate Delegate, Albert Gore, Jr.,
2000 National Democratic Convention

Elected Delegate, William Jefferson Clinton,
1996 National Democratic Convention

Speaker, VTIA-SCC Annual Summit

In The News

Sun, 08 Mar 2009 22:14:00 -0400

FamousDC.com
Famous Friday Round Up, September 2009

IdeaAnglers
Quoted, August 2009

FamousDC
Twitter Challenge Semi-Finalist, March 2009

Washington Business Forward
Featured, October 2003

Health Care News
Quoted, September 2003

HillZoo.com
Featured, April 1998

Professional Development

Sun, 08 Mar 2009 22:13:00 -0400

LinkedIn.com Capitol Link Group Founder

Washington Network Group

Junior League of Washington

Meeting Planners, International- Potomac Chapter

Women in Government Relations

Young Government Relations Professionals

Projects and Internships

Sun, 08 Mar 2009 22:12:00 -0400

Obama for America, National Press Advance

Hillary Clinton for President, National Advance Team

U.S. Internet Council, Executive Director

Health Insurance Safety Net Coalition, Executive Director

U.S. Senator Richard Shelby, Staff Assistant/Press Assistant

Squier, Eskew, Knapp and Ochs Communications, Research Assistant

U.S. Chamber of Commerce, Media Relations Intern

U.S. Representative Claude Harris, Legislative Intern

References

Sun, 08 Mar 2009 22:12:00 -0400

Available Upon Request